The Auto AdvocateSee Packages
Independent car buying team

The dealership has experts. Now you do, too.

Twenty-four years inside dealerships now sit on your side of the table. We have a team behind you, ready for whatever you have.

Flat-fee coaching. No dealership affiliation. You pay for the playbook, not a cut of the deal.
Scott Williams
Scott Williams
Founder, The Auto Advocate
Oklahoma · Serving All 50 States
Watch first

Not sure which door is yours?

One minute on the three places a buyer can be, and which one to click. You do not need to know which service you need. Just tell us where you are in the deal.

Runs 1:10
Experience
Every seat at the table
Sales floor, finance office, service drive, and the pricing room customers never see. Plus years spent studying and teaching negotiation.
Leadership
We ran the desk you negotiate against
Deal structures, incentives, and margins, from the inside.
Coverage
Oklahoma-based, all 50 states
Consultations by phone or video, wherever you’re buying.
The difference

The dealership negotiates every day.
Most buyers do not.

Buying Without an Advocate
✕
Negotiation
You negotiate against someone who does this every day.
✕
Vehicle price
The dealership controls which number receives your attention.
✕
Finance and add-ons
Products and add-ons are introduced when you are ready to sign.
✕
Trade-in
The dealership determines how your trade is presented and valued.
✕
Time and pressure
You spend hours at the dealership second-guessing each decision.
Buying With Our Team
✓
Negotiation
A team that used to run the store coaches you through every number before you agree to it.
✓
Vehicle price
Every number is reviewed, from sticker price to the final out-the-door total.
✓
Finance and add-ons
Financing, fees and add-ons are reviewed before you commit.
✓
Trade-in
Your trade is independently assessed, and you walk in with the script to defend it.
✓
Time and pressure
You arrive knowing the numbers and what you are prepared to approve.
Which one are you?

Two buyers. Same side of the desk.

The Decisive Buyer
"I already know exactly what I want."
Good. That is more than most people walk in with. But knowing the vehicle and knowing the deal are two different things, and the deal is not one number, it is six. Price. Trade. Rate. Term. Fees. Back-end products. You negotiate the one you can see. The other five get built around you.
You picked the vehicle. Let me show you what it should cost.
The First-Time Buyer
"I do not know what I am doing, and I hate the whole process."
That is not weakness. It is math. You buy a vehicle once every six or seven years. The people across the desk do it every day. You were never on even footing, and it was never designed for you to be. You do not have to become an expert. You just need one on your side.
Tell me what you need the vehicle to do.
24 years inside dealerships. 8 years running a franchised store. Former partner.
Coaching is a flat fee you pay. Optional protection products are quoted separately, without dealer markup, and you do not have to buy them.
The other price you pay

A car deal is measured in hours, not just dollars.

The showroom cycle is not an accident. Time is a negotiating tool: the longer you sit, the more reasonable the last offer starts to sound. Here is where the day actually goes.

01
The first visit
Test drive, trade appraisal, and a first pencil that is designed to be countered.
02
The back and forth
You wait while numbers walk to the desk and come back changed.
03
The finance office
The longest hour, at the point in the day when you are least likely to argue.
Work the numbers before you ever set foot in the store and most of that day never happens. You arrive knowing what you will approve.
The advertised price

The number online is rarely the number you can buy at.

Advertised pricing is built to win the click. The conditions that make it real are in the disclaimer, and most buyers find out about them after they have driven to the store.

Stacked rebates you do not qualify for
Military, college, loyalty and conquest cash all subtracted at once, as though one person could claim them together.
Finance-contingent pricing
The advertised figure holds only if you finance in house, which is where the rate markup lives.
Dealer add-ons excluded from the ad
Protection packages and accessories already fitted to the unit, added back at the desk.
One specific stock number
The advertised price applies to a single vehicle that is frequently already sold.
Scott used to set these prices himself. The team still reads the fine print the way the desk writes it. That’s the difference between a real price and one meant to get you in the door.
Every car on this lot has a price they won't advertise

Don't walk the lot alone.

See Packages
How it works

Four clear steps

01
Tell us what you are buying
We discuss the vehicle, budget, timeline, financing and any trade-in.
02
Choose your level of support
Trade-In Shield, Buyer Brief, Walk-In Ready, Lot Coach, or a Deal Autopsy after the fact.
03
We arm you for the visit
Pricing, fees, financing, add-ons and a true trade-in evaluation, so you walk in with dealer-grade numbers rather than the figure a store hands you.
04
You approve every line
You get a clear explanation of the numbers before you sign. On Lot Coach, we stay on the phone through the finance office.
Packages

Choose the support you need

Trade-In Shield
$49
Dealer-grade bookouts and the script to defend your trade.
Bookouts from the resources the desk uses
Carfax on your trade
Supporting documents
Script for the salesperson and for management
Get Trade-In Shield
Buyer Brief
$99
Everything in Shield, plus where the deal actually is.
Everything in Trade-In Shield
Rebates, incentives, and incentivized rates
Used-car offer support, or we find the unit
Get the Buyer Brief
Walk-In Ready
$399
Located, documented, and lender-ready. You book the visit.
Everything in Buyer Brief
We locate the vehicle
Who to ask for, what to say, which documents to take
Lender introductions when you want them
Get Walk-In Ready
Most complete
Lot Coach
$599Skip the Line $899
Live coaching from hello through the finance office.
Everything in Walk-In Ready
Live coaching on the phone for the whole visit
Every line evaluated in real time
If they will not play, you walk with a plan
Get Lot Coach

Already signed without us? Deal Autopsy is $99 and is only offered if you did not use us to buy the vehicle. Request a Deal Autopsy

Watch first

Not sure which one you need?

Three short walkthroughs, under two minutes each. What the package covers, when it helps, and what happens once you book.

All videos
What does a Buyer Brief actually cover?
What you get for $99 and how the game plan works.
What do you actually get with Lot Coach?
Live on the phone from the greeting through the finance office, line by line.
What does it mean to be Walk-In Ready?
The vehicle located, the documents stacked, and a lender lined up before you go.
Scott Williams
About Us

Your corner of the table, finally.

The Auto Advocate exists for one reason: to make sure you never have to face a dealership alone again.

We work for you, never the dealer. Our team brings the knowledge, leverage, and backbone to fight for the fair deal you deserve, so you can walk away confident that you made the right decision.

Scott Williams
Founder and Former Dealership General Manager

Frequently asked questions

No. The Auto Advocate is fully independent. It is not a dealership, lender or law firm, and the team works exclusively for you, the buyer.

Coaching is a flat fee you pay. Optional protection products (warranties, GAP, and similar coverage) are quoted after a call, are never required, and are not part of any coaching package.

Yes. The service supports both new and used vehicle purchases.

Yes. We can help you understand and compare the financing options available to you.

We review the APR, term, amount financed, payment, fees and add-ons so you can see what the financing really costs before you commit.

We don't make lending decisions. You decide which financing option is right for you.

If you need financing options, we can also connect you with vetted resources that work with a wide range of credit situations. You're always free to choose your own lender.

Yes. Trade-In Shield gives you dealer-grade bookouts, a Carfax, and a script so you can defend the number yourself.

Yes. The Auto Advocate is rooted in Oklahoma and supports buyers across the United States.

It depends on where you are in the buying process and how much help you need.

If you've already found the vehicle, we may be able to get you prepared quickly. If we're helping locate a vehicle, evaluate your trade, compare financing, or work through the entire purchase, it can take longer.

But time at the dealership is only part of the equation.

We also want to make buying a vehicle easier and more convenient. That means doing as much of the homework as possible before you ever walk through the dealership doors: researching the vehicle, establishing the numbers, reviewing your trade and financing, and giving you a plan.

Some customers need us before they visit the dealership. Others want us available while they're there. And some come to us after the purchase to figure out exactly what happened.

Our goal isn't just to save you time. It's to save you unnecessary trips, frustration, surprises, and potentially a lot of money.

Tell us where you are in the process, and we'll tell you what we need, what we can handle for you, and what kind of timeline to expect.

Need it quickly? Tell us. If we can accommodate you, we will.

Most Deal Autopsy reviews are completed within one business day after we receive all of the required documents and information. If anything is missing or unclear, we will reach out and let you know what we need. Your review time begins once we have everything necessary to properly evaluate your deal. We would rather get it right than rush it.

A representative from our company will reach out to you within 15 minutes.

We understand that plans change. Let us know as soon as reasonably possible. Rescheduling does not cancel your service or require you to purchase it again, and we will work with you to move your appointment to the next mutually available time. Because some services require us to reserve time or adjust our availability for other customers, repeated rescheduling, missed appointments, or last-minute changes may affect when we are able to provide your service. Be reasonable with us, and we will be reasonable with you.

That's completely okay. You're never obligated to buy a vehicle.

If you cancel before we begin working on your service, we'll refund your fee. Once we've started working your deal, researching vehicles, analyzing numbers, evaluating your trade, building your strategy, or coaching you, the service fee is non-refundable.

You're paying for the work we do, whether you buy the vehicle or not.

Certain priority services require us to reserve immediate capacity, and any special terms are disclosed at the time of purchase.

We recognize that unusual circumstances happen, and we may make reasonable exceptions where that is fair to both you and us.

And if we help you discover that the deal isn't worth making, we'd consider that money well spent.

The vehicle you are considering, your budget, your timeline, your financing plans and any trade-in details.

For new vehicle purchases in Oklahoma, we generally coach you through the negotiation rather than negotiate directly with the dealership on your behalf.

Oklahoma law expressly protects the economic interests and continued viability of its franchised new-car dealerships. The Legislature specifically says the law is intended to protect the state's dealership and franchise system, including preventing disruption of that system and "prevent bankrupting of motor vehicle dealers."

What does that mean for you?

The law creates an uneven playing field.

The dealership can have an entire team of professionals working its side of your deal: a salesperson, sales manager, finance manager and general manager.

You get you.

Oklahoma law effectively keeps the new-car negotiation inside the dealership. You generally have to speak for yourself when negotiating the financial terms. Auto Advocate can research, prepare, analyze, advise and coach you, but no one, including your dad, can simply step in and negotiate those terms for you. Now, don't worry. The dealership won't pursue your dad. However, they may pursue someone helping you professionally, someone who understands exactly how dealerships make their profit because they spent more than two decades doing it from the dealership's side of the desk.

That doesn't mean you're on your own.

Before you go, we help establish what the vehicle should cost, what your trade is worth, what financing should look like and what your overall deal should look like.

While you're there, you can reach out to us. We can talk with you, review the numbers you're being shown, explain what they mean and coach you on what to say, what to ask for and when to walk away. You speak to the dealership. We help make sure you know what to say.

After the purchase, if we didn't assist with the original transaction, we can review the deal and help you understand exactly what you signed and what options you may still have.

That's why our Oklahoma service is built around making sure you know what they know before you walk through the door, and have someone in your corner while you're there.

They may have the home-field advantage. That doesn't mean you have to play the game alone.

These are the questions we hear most. Read every question and answer.
Before you buy, please read the Auto Advocate Customer Service Agreement. You will be asked to accept it at checkout.
Google reviews

What clients say on Google

5.0 out of 5 from 13 Google reviews
Leave a Google ReviewRead them on Google
  • I had the best experience I could ever ask for going through the Auto Advocate!!!! I saved more money doing this than I ever thought I would purchasing a brand new car!! Absolutely no stress involved on my part. ... Thanks for all the help. I appreciate it. Call them up you won’t regret it!!

    Tammy Green
    Google review, October 2026
  • I had a great experience with Auto Advocate! Their team was professional, knowledgeable, and went above and beyond to make sure everything was handled properly. The customer service was outstanding, communication was excellent, and they made the entire process easy and stress-free.

    Chad Hefty
    Google review, October 2026
  • Took good care of me when I needed help looking for a new car. Very professional, easy to work with and got me a great deal!! If you are ever in need of any help these guys are the right place to go!

    Charlie Gann
    Google review, October 2026
  • I cannot recommend The Auto Advocate enough! ... He knows exactly how dealerships operate, what to negotiate, and where there’s room to save. The entire process was incredibly simple, and the $$$ he was able to save us made his services more than worthwhile.

    Dustin Dodd
    Google review, October 2026
  • If you are looking to purchase a vehicle I highly recommend The Auto Advocate! The team made my truck purchase so easy and flawless I had them take care of my daughters’ first car buying experience. They also have warranties which we were able to incorporate into both purchases for a fraction of what I have paid in the past.

    Kim Kelly
    Google review, October 2026
  • Scott and his team assisted my husband and me on our most recent SUV purchase. Hands down smoothest transaction of my life!!! ... we ended up saving $8,000! Scott and his team are so knowledgeable and work for YOU, not any dealership, to make your car buying process stress-free! 10/10 recommend!!

    Harris Media
    Google review, October 2026
  • We had a great experience and they saved us a lot of money on our vehicle purchase. Their extended warranties are more comprehensive and much more affordable than the dealership's. Give them a call and you won't be disappointed!

    Craig Myracle
    Google review, October 2026
  • My wife and I were wanting a new suv. We called Scott and Eric at the auto advocates. They took the reins from there and found the perfect car with all the options my wife was wanting. ... I highly recommend The Auto Advocate.

    Jason Nichols
    Google review, October 2026
  • Absolutely amazing company! I didn't know you could actually make vehicle buying easy and save money at the same time. As a fleet manager, I will only be using The Auto Advocate for my future fleet purchases and personal purchases as well! ... I really can't say enough about these guys, I honestly wish someone had had this idea years ago.

    Aaron Heagen
    Google review, October 2026
  • Scott is the man for the smoothest car deal and save you money. He’s also one of the few people in the car business you can honestly trust!

    Logan Gomme
    Google review, October 2026
  • I had a great experience. They went above and beyond to find me the right car and saved me a lot of money in the process. ... Scott, the owner, has over 20 years in the car industry and it shows, he knows the process inside and out. If you're in the market for a car, I'd definitely recommend them.

    Sage Mauldin
    Google review, October 2026
  • I am so glad I found The Auto Advocate on Facebook! If I could give Scott more than 5 stars I totally would! He makes the car buying process so easy and seamless. ... He even helped me get the best value for my trade in!! Literally a 10/10 experience!

    Chanel Kistler
    Google review, October 2026
  • Scott just worked a deal on a Harley Davidson Road glide for me and it was the quickest dealer experience I’ve ever had. ... No BS. This guy has been working deals for over 20 years and it shows! Don’t hesitate to call this guy!

    codey green
    Google review, October 2026
Reviews are shown as written by the reviewer on Google.

Buy your next vehicle with a team on your side

From the first quote to the final out-the-door price, get independent car buying help from people who know exactly how the deal is built.

See Packages
Flat-fee coaching · Oklahoma-based · You stay in the chair